» Tata Wiron Farming Wire RCP Launch ( Sangli ) 2009

Date: 14th July 2009   |   Venue: Hotel Ambassador , Sangli

Tata Steel Wire Division rolled out the RCP (Recommended Consumer Price ) Model for the Tata Wiron Farming Wire segment Retailers within geographical limits of Sangli district.

The RCP Launch Meeting

There were 15 identified Retailer Participants including our Distributor for the Territory, Mr. Jagdish Mehta & Mr Rajiv Mehta (Laxmi Steels).

Recommended consumer price as the name indicates is a price which is recommended by the company for the end consumer. This helps reducing the price disparity in the market place and helps the customer make a quick buying decision.

The meeting started off with a brief Presentation made on the RCP (Recommended Consumer Price Model) by Ms. Mridula Shekhar (Industry Manager , Retail Business) & Mr. Vijay Punjabi (unit Leader Maharashtra) . The presentation highlighted the intent Tata Steel Wire Division holds for:

• Being a changing agent for transforming Traders into Marketers and for foreseeing the Brand progression on a long term basis.
• Achieving Brand Loyalty by instilling end customer confidence in the approved price lines by Tata Steel Wire Division for Tata Wiron in markets.
• Enabling Retailers to protect their margins and establish long term satisfaction and relationships with Tata Wiron brand

After a well received Presentation, an Open session was conducted in which the participants came up with their views and suggestions on RCP and the product.

Photo 3: Mr GanpatDas Sethji (Retailer) expressing his views	Mr Jaywant Rao (Retailer) expressing his views

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