We will achieve our vision through:

To be the global wire industry benchmark for value creation and corporate citizenship.
    Our People -
  • By fostering teamwork, nurturing talent, enhancing leadership capability and acting with pace, pride and passion.
  • Our Offer -
  • By becoming the supplier of choice, delivering premium products and services and creating value for our customers.
  • Our Innovative Approach -
  • By developing leading edge solutions in technology, processes and products.
  • Our Conduct -
  • By providing a safe workplace, respecting the environment, caring for our communities and demonstrating high ethical standards.


  • We must conduct our business fairly, with honesty and transparency.Everything we do must stand the test of public scrutiny.
  • Understanding.
  • We must be caring, show respect, compassion and humanity for our colleagues and customers around the world, and always work for the benefit of the communities we serve.
  • Excellence.
  • We must constantly strive to achieve the highest possible
    standards in our day-to-day work and in the quality of the
    goods and services we provide.
  • Unity.
  • We must work cohesively with our colleagues across the
    group and with our customers and partners around the
    world, building strong relationships based on tolerance,
    understanding and mutual cooperation.
  • Responsibility.
  • We must be responsible and responsive to the
    countries, communities and environments in which we
    work, always ensuring that what comes from the people
    goes back to the people many times over.